A look at Digiday’s most popular WTF explainers in 2023
It’s been another year of acronyms and jargon for the advertising industry — especially as the fediverse and generative AI entered our lexicon.
As always, Digiday aimed to breakdown what these topics mean with easy-to-understand explainers as part of our WTF franchise. Here’s a look at some of most popular explainers from 2023:
WTF is a data clean room?
Advertisers’ attempts to break down data’s walled gardens have found a second wind. The emergence of so-called data clean rooms — safe spaces where insights gleaned from the walled gardens are commingled with first-party data from advertisers for measurement and attribution — is gathering pace as media trading becomes more addressable. Read the explainer (and watch a video on it) here.
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Source:: Digiday
