By Maxwell Iskiev

In our recent Marketing Trends survey, we learned that social media is the most effective channel marketers leverage, as well as the channel they use most.

But the world of social media is constantly evolving, with new features coming out every month, constant algorithm updates, and disruptive social apps changing the way we communicate.

To get the most out of your social media strategy, it’s critical to keep up with these changes.

The pace of social media can be intimidating. But, the great news is that with change comes opportunities for you to tap into exciting new marketing strategies and help your company grow better.

To help professionals just like you, we surveyed 310 social media marketers across B2B and B2C industries in the United States to find out:

• Which social media platforms marketers leverage.
• What types of content they’re posting (and what generates the most ROI).
• Which formats they use.
• The best time and day of the week to post.
• What sets effective and ineffective marketers apart.

Without further ado, let’s dive into some data that will help your social media strategy stay up-to-date as we jump into the new year.

2022 Social Media Marketing Trends Survey Key Findings

1. Facebook is the most used social media platform and has the highest ROI, engagement, and highest quality leads.
2. Funny, interactive, and relatable content, as well as content that reflects a brand’s values, performs best on social media and will see increased investment from marketers in 2022.
3. Short-form video is the most popular and effective social media format and will see significant growth in 2022.
4. When it comes to partnering with influencers, followers aren’t everything. Marketers are placing an emphasis on quality of content, engagement rates, and alignment with values before considering follower count.
5. Overall, social media marketers located in EST say the best time to post is 6-9PM, while marketers in PST consider the 3-6PM window to be best.
6. The most popular demographics social media marketers target are Millennials (25-40), followed by Gen X (41-56), Gen Z (6-24), and lastly, Baby Boomers (57-75).
7. Younger audiences prefer shorter video content that is funny, trendy, and reflects a brand’s values, while baby boomers prefer interactive/educational content, such as interviews, podcasts, expert discussions and/or live videos.
8. Nearly two-thirds of marketers are building social media communities, and this number will grow in 2022. .
9. Social media marketers search for new or emerging platforms/features to leverage often, and the top features they invested in this year are Twitter Spaces, YouTube Shorts, and Instagram Shops.

The Top Social Media Platforms of 2022

There are many factors that go into determining which social media platforms you should consider in 2022. While below we highlight a list of the most used platforms in 2022, here’s a quick graphic with quick stats on a few of the platforms you …read more

Source:: HubSpot Blog

Author: Aaron