Social Significance: Learn From Our Top 10 Social Media Marketing Posts
By Lane Ellis
In 2021 B2B marketers have continued to find creative new uses of social media marketing as the marketing world has continued another year exploring uncharted territory. We’ve been fortunate to feature many excellent articles on our blog over the year that explore how B2B marketers are utilizing social media marketing to build new levels of success.
We’re fortunate to have a wealth of talented B2B marketing professionals contributing to the TopRank Marketing blog — which will celebrate its 19th year in 2022.
The expertise our team has acquired in helping some of the top brands in the world including Adobe, 3M, SAP, LinkedIn, and Oracle plan, implement and measure a wide range of marketing programs has often made it here to our marketing blog. To help our blog community grow its social media marketing knowledge, we’re thrilled to offer our annual list of the most popular social media marketing posts of 2021.
The social media marketing articles that were our most popular of the year are listed below, and we hope they will help you ask the right questions and continue to provide best-answer solutions to the challenges we’ll all continue to face in 2022.
We give many thanks to you — our dedicated readers, for continuing to make the TopRank Marketing blog a go-to B2B marketing resource.
Our Most Popular Social Media Marketing Posts in 2021:
1. Traffic’s Black Hole: What B2B Marketers Need To Know About Dark Social — Lane R. Ellis
While dark social isn’t new, the measurement challenges it presents may be growing in scope, as marketers are facing a new black hole where attribution data was once available, in the form of disappearing web browser cookie data and an increase in the number of folks using ad-blocking technology.
In the most popular social media marketing post of 2021 on our blog, I took a look at the current state of dark social and what B2B marketers need to know when it comes to managing and integrating unattributable site visitor traffic.
You can check out all of my posts here, and follow me on Twitter and LinkedIn.
[bctt tweet=”“Word-of-mouth remains one of the most effective and natural marketing drivers. The person who shares a link to a loved one has already qualified that potential lead, and in doing so has become a champion of your brand.” — Sanjay Sarathy” username=”toprank”]
2. 10 New Insights B2B Marketers Need To Know About LinkedIn In 2021 — Lane R. Ellis
In our second most popular social media marketing post of the year, I shared insight into the impressive assortment of new features that LinkedIn* has rolled out in 2021.
From new company page options to LinkedIn Live and the traits of engaging B2B creative, this post takes …read more
Source:: Top Rank Blog
