How to Vlog: A Complete Guide to Start Vlogging in 2021

If I told you that you could become a successful YouTuber/vlogger, would you believe me?

YouTube is certainly saturated; 500 hours of video are uploaded to YouTube every minute. There are dozens of million-dollar YouTubers and bloggers creating thousands of hours of video a year.

How could you possibly break through the noise?

Well, I’m here to tell you that video blogging still has huge potential.

The Potential of Vlogging and Why You Should Do It

Just look at the growth of video ad investment among brands and agencies and where it’s predicted to go:

average video spend and its impact on successful vloggers

It might not be as easy as it was several years ago to break onto the vlogging scene, but video is more important than ever to build a successful online marketing strategy.

Why?

First, video remains one of the best and most effective ways for people to get to know you.

When leads see you, their brain develops an impression of you that helps to build trust. You’re not just an anonymous content creator trying to drive your business. You’re a real person.

Second, video is a preferred method people have for gaining information. The stats don’t lie. People spend 2.6 times longer on pages with video than those without.

Third, the cost of good equipment keeps on falling, and the cameras in our phones keep getting better.

Fourth, video has a strong impact on the user experience, and therefore SEO. A video on your site can increase organic traffic by 157%. Check out this infographic:

why to invest in video how to become a successful vlogger

Finally, video blogging can be lucrative in itself. The top YouTubers and vloggers make between $14 and $22 million dollars a year.

The power of video is undeniable.

All of this brings up the question: how can you become a successful YouTuber?

Below are the steps you need to take to become a successful YouTuber, from starting a vlog and coming up with concepts for a video series to making a quality video and making sure people find your videos.

How to Come up With a Concept for a Series of Videos

Many people start by coming up with one idea for one video. That would be like starting a blog with an idea for only one article. As you probably know, that wouldn’t get you very far.

I explain how long content marketing takes in this video:

Video, like any other form of content marketing, needs a long-term strategy defined by a subject, tone of voice, and approach.

Here’s a question to ask yourself:

“What am I trying to convey to my audience?”

Once you know what you’re trying to do, you can define your vlogging content concept: