Webinars are a highly effective tool for moving prospects along the sales funnel.

After you’ve loaded them with product and industry knowledge, your prospects become warm leads who can then have fruitful conversations with your sales team. But here’s the thing: the content and execution of the webinar affect prospects’ experience and will impact the quality of the leads you generate.

If the information is misaligned with your prospects’ needs, you risk deterring them from doing further business with you. If the webinar is boring or too long, you may lose prospects before you deliver your final product pitch at the end.

If you don’t place the appropriate calls-to-action at the right time, you may not get enough attendees or fail to prove the ROI to your company’s leadership team.

When creating a webinar, the stakes are high. That’s why using a webinar planning list and following best practices is essential. Below, I go over the best practices for creating webinar invites and share top tips for hosting webcasts.

Webinar Invite Best Practices

In some ways, inviting people to come to your webinar is the toughest part.

Typically, you’ll send a formal invitation over email. You can promote the webinar via your company’s social media profiles, your LinkedIn, your website, and even your blog — but the webinar invite will be delivered over email.

With this email, you have one goal: to communicate your event’s value so that prospects have no choice but to sign up.

Let’s go over how you can do that.

1. Create a short sentence with your value proposition.

Before ever sitting down to write your webinar invitation email, you should sum up what your attendees will get out of your event in one short sentence. This will be your guidepost as you write the invitation.

2. Craft a subject line that shows the value of the event.

Next, it’s time to write a subject line that showcases the skills and tools attendees will walk away with. Don’t forget to include the word “webinar” in the subject line.

Here are some good examples:

• [Webinar] Grow Your Brand 3X with This Proven Method by [Industry Leader]
• [Webinar] Learn How to Close More Deals with [Industry Leader]
• [Webinar] Want Your Company to Become the Next Apple?

Here are some so-so webinar subject lines you should avoid using:

• You’re Invited to a Can’t-Miss Customer Service Webinar
• Come to Our Marketing Webinar on February 15
• Don’t Miss Our Next Webinar About Social Media Strategies

3. Include an engaging banner image.

Your banner image should include the title of the webinar and a clear call-to-action. You could also include the date and time, but that’s optional. Keep it light on text.

Here’s …read more

Source:: HubSpot Blog

Author: Aaron