9 of the Best Infographic Examples of 2020
There’s a whole lot to like about well-designed infographics: beautiful typography, succinct messaging, clever layouts, bold graphics.
Not to mention that people follow directions 323% better with text and illustrations than without illustrations.
As the fourth most used type of content marketing, infographics pop up all over the place — from social posts to whitepapers. But don’t be fooled. They require just as much strategic thinking as a blog post or video.
Yet, as this list of the best infographic examples shows, the effort is absolutely worthwhile. Adding them to your marketing strategy can increase web traffic by 12% and help you stay competitive in the B2B crowd, where 65% of marketers use infographics.
Luckily, there are numerous resources to create beautiful infographics of your own.
To help inspire your next visual creation, here are a handful of stunning branded infographics to kickstart your creativity.
9 of the Best Infographic Examples of 2020
1. How SMB sales teams are keeping up in 2020, by Zendesk
We all know 2020 led to massive changes in the way we work, buy, and enjoy leisure time. But this infographic by Zendesk hones in on a specific group (SMB sales teams) to show how they keep up with the times.
Through research-backed data, clear visuals, and concise copy, the main point comes across crystal clear: Know customers’ expectations to meet them where they are.
This infographic does a good job following one theme from start to finish. Readers can answer “What’s the point?” within the first few sentences — a best practice, according to CoSchedule.
This helps focus your infographic, so you don’t cram too much information or too many topics into one piece. Which is why Zendesk flowed from the research and stats to how SMB sales teams are adopting new technology to keep up.
They even include the benefits of CRM technology, like a 52% increase in productivity from sales reps. Of course, the benefits align with the customer service software Zendesk offers, making the infographic a good sales tool for their own team.
2. Response to COVID-19, by the U.S Food and Drug Administration
It wouldn’t be a 2020 round-up without mentioning the global pandemic that kept many of us at home for months. The bright spot? There are infographics galore educating people on how to properly wash their hands and social distance.
The U.S Food and Drug Administration (FDA) also relied on this visual medium to share how their regulatory department addressed COVID-19.
This infographic example made the list for several reasons. First, to show how infographics can be used to highlight impact, instead of sharing step-by-step instructions or research-oriented content.
The impact of each action is organized into separate columns and given a distinct color to help your eyes track from top to bottom. While this flow breaks the typical left to right reading pattern, it’s not distracting …read more
Source:: HubSpot Blog
