By Lee Odden

One of the great things about hosting a podcast about B2B marketing is that I get to connect with friends from the business and marketing world that I’ve know for many years – people I respect and that have had a significant impact on moving the industry forward.

A great example of someone who has done just that is this week’s guest on Beyond B2B Marketing, Brian Solis, Head of Global Innovation at ServiceNow.

I met Brian nearly 20 years ago when he had his own digital PR/marketing agency and was one of the most prominent champions of social media before anyone else.

Fast forward to today and we find Brian as a 9-time best selling author, international keynote speaker, digital futurist and deep thinker on all things AI and transformation. He travels the world educating and inspiring business and technology leaders on business and digital innovation and transformation strategies.  The credentials list on Brian could be a blog post on it’s own.

For those of us working in a marketing leadership function, we know transformation is front and center for B2B brands and that’s why I was happy to connect with Brian for a conversation about the Mindshift of B2B Marketing and the role of trust, AI and human connection.

In this episode of Beyond B2B, Brian and I talk about how AI is reshaping leadership, creativity, and trust in B2B marketing. We talk about the core ideas from his book Mindshift on why transformation starts with how we think, not what we do and the growing need for leaders to balance automation with imagination. Brian also shares how to make thought leadership more human and credible, why empathy is the foundation of trust, and how the most successful companies will be those that design for a human-led, AI-powered future.

Key Questions Answered in This Episode:

• What does the Innovation Office at ServiceNow do, and what’s its mission?
• Why does Brian say transformation starts with mindset, not technology?
• How can B2B leaders use AI as a “forcing function” for innovation instead of just automation?
• What’s the difference between iteration and innovation, and why does it matter?
• How will AI and intelligent agents reshape the future of work?
• How can marketers retain human creativity in an AI-powered world?
• What makes great thought leadership content trustworthy?
• Why is empathy more powerful than expertise in building credibility?
• How should companies think about AI discoverability for thought leadership content?
• What does a “human-led, AI-powered” future really look like for B2B brands?

Watch the full conversation between Brian and I here:

Listen to the full conversation with Brian here:

If you’d prefer a text summary of our discussion, here you go:

Brian Solis has always been ahead of the curve, and this conversation proves it once again. From his early days pioneering digital and social marketing to his current role as Head of Global Innovation at ServiceNow, Brian’s work has been driven by curiosity, empathy, and a desire to make technology more human. In this episode of the Beyond B2B Marketing podcast, he shares how the …read more

Source:: Top Rank Blog

Author: Aaron