The Trade Desk tries to redraw the competitive map with Amazon
By Seb Joseph
Amazon’s biggest rival for programmatic ad dollars is once again waving off the comparison.
For the second quarter in a row, The Trade Desk CEO Jeff Green told analysts that Amazon isn’t a direct threat to his business.
To some, that might sound even more outlandish this time round. After all, Amazon is leaning harder on its data and pricing advantages, using partnerships and incentives to pull more ad dollars into its business. So much so in fact that it made $17.7 billion in the last quarter alone.
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Source:: Digiday
