Future of TV Briefing: How CBS News & Stations developed a virtual studio system for its newscasts
By Tim Peterson
This week’s Future of TV Briefing looks at CBS News & Stations’ creation of a virtual studio system that it is expanding across its local TV stations as well as to streaming.
- The future of TV news
- Why YouTube and TikTok creators aren’t going all-in on AI-generated videos
- Apple’s ad plans, Pluto TV’s programmatic problem, WBD’s NBA debacle and more
The future of TV news
Last September, CBS News & Stations’ local station in the Bay Area, KPIX, debuted its first weather segment shot in a virtual studio. Roughly a year later, the entire newscast may be filmed on a virtual set.
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Source:: Digiday
