Why the lines between digital advertising and direct mail are blurring
By Adstra
Tom Fleming, senior vice president of acquisition, Adstra
Digital media has forever altered the ad industry by creating new ways of reaching and engaging consumers.
For a long time, digital advertising has stood separate from older offline tactics in terms of execution, organization, funding and expectations. However, these lines are blurring. Leaps in technology and data capabilities have enabled advertisers to execute genuinely omnichannel campaigns. The ability to reach a consumer wherever and whenever means marketing is increasingly about building an effective media plan that matches messages to audiences across all channels.
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Source:: Digiday
