Daily Mail plans to debut a dozen YouTube shows in 2024 in long-form video push
In a bid to earn more ad revenue, Daily Mail is making a big push into long-form video with plans to debut a dozen shows on YouTube by the end of this year.
Daily Mail has already garnered a large following with its short-form video strategy — it’s one of the biggest news publishers on TikTok, with over 9 million followers on its main account and about 1 billion monthly views, according to Tubular data.
The publisher now hopes its online viewership will stay tuned in for longer format video as well. Daily Mail hired 12 full-time staffers this year to oversee production on the newly formed shows, led by Patrick Bulger, who was hired in February. The formal announcement is slated to be made at the Cannes Lions Festival on Tuesday.
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Source:: Digiday
