Research Briefing: Publishers weigh how to best use generative AI as marketers forge ahead
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In this week’s Digiday+ Research Briefing, we examine how publishers are cautiously approaching generative AI, 2023’s top media and marketing trends, and the year’s platform winners and losers, as seen in recent data from Digiday+ Research. We also take a look back at our year-end video discussion about marketers’ holiday commerce strategies with Digiday Media’s editors-in-chief.
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Source:: Digiday
