‘What a bozo move’: Publishers react to X update removing headlines from posts

By Sara Guaglione

Another day, another platform change at X.

As of last week, the social media platform formerly known as Twitter no longer automatically features headlines in posts containing links. This change has led publishers, including The New York Times and The Washington Post, to notify their newsrooms with guidelines for posting to the platform.

The Washington Post’s deputy director of social and off-platform curation Travis Lyles sent out a memo to the newsroom on Friday, which was shared with Digiday, encouraging journalists to include the full context of an article in the text of a link post. “Your share text should now act like more of a headline. Don’t be afraid to over-explain and direct followers to read more by clicking the link,” the memo reads.

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Source:: Digiday

      

Aaron
Author: Aaron

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