By Katelyn Drake

Welcome back to our captivating journey through the full range of emotions in B2B marketing featured in our “Feeling B2B” series with MarketingProfs. Our series has been nothing short of enlightening, featuring thought leaders like Joe Pulizzi, Pam Didner, and Ahava Leibtag. Today, we’re excited to introduce our next luminary in the B2B marketing world and see if Wil Reynolds is “feeling B2B!?”

Wil Reynolds is an OG SEO expert, data enthusiast, dedicated runner, and all-around remarkable human being. Wil’s extensive journey in the world of SEO — spanning back to 1999 — just a year after Google’s inception, makes him a true veteran in the field. As vice president of innovation at Seer Interactive, Wil brings a wealth of knowledge and a unique perspective to our video interview series.

Watch the video now and make sure to let us know if YOU are feeling B2B!

As fellow runners, our co-founder and series host Lee Odden joins Wil to delve into the parallels between running and marketing. Wil shares insights from his running experience, emphasizing the addiction to optimization and the importance of embracing the journey, and draws a comparison between setting annual running goals and the perpetual journey of marketing. Both require a long-term perspective, acknowledging that success is neither quick nor easy, but about persevering through all types of weather and terrain to reach the ultimate goal.

Wil also offers an exclusive preview of his presentation, “Houston, We Have a Landing Page Problem—and ChatGPT Might be the Solution,” at the upcoming MarketingProfs B2B Forum event. His session will focus on finding, fixing, and scaling to enhance landing pages, with a unique twist by involving ChatGPT, and he underscores the significance of being customer-centric in optimizing landing pages.

Attendees can look forward to a revealing demonstration of how even highly-paid clicks can be squandered by ineffective landing pages, and Wil is set to provide practical insights on finding and fixing these issues manually and using ChatGPT to scale the process.

Wil’s insights emphasize the importance of nurturing, perseverance, and embracing complexity, and we’re excited to see him in action at the MarketingProfs B2B Forum 2023, where he’ll undoubtedly share valuable strategies and innovations with fellow marketers.

Stay tuned for even more exclusive conversations in our #FeelingB2B series, and mark your calendars for the upcoming MarketingProfs B2B Forum 2023, where the industry’s trailblazers gather to exchange insights, share experiences, and propel B2B marketing into the future.

Visit mpb2b.marketingprof.com to learn more!

PLUS: Get $100 off individual registration and $300+ for groups of three or more by using our special code, “TOPRANK” when you register here.

How to Connect with Wil:

Wil Reynolds on LinkedIn
Wil Reynolds on X

See Wil Speak at #MPB2B:

October 6 — 8:30 a.m. to 9:15 a.m.
Houston, We Have a Landing Page Problem—and ChatGPT Might be the Solution

If you’ve missed the other “Feeling B2B” …read more

Source:: Top Rank Blog

Author: Aaron