Cannes Briefing: TikTok, Netflix, others expand presence at Cannes
By Sara Jerde
TikTok returned to the Cannes Lions International Festival of Creativity this year for the fourth time, marked by a pop-up structure that invited guests to try out TikTok’s new tools — and pose for videos wearing prom/wedding style wares (think big glasses and kooky accessories) — in the infamous Carlton hotel.
It’s a far cry from when the ByteDance-owned organization was just spreading the early gospel about its mission with informal meetings along the Croisette in 2019.
“This year we have a pretty understated but relevant position [at the Carlton],” Blake Chandlee, president of global business solutions at TikTok, told Digiday. Last year, the company was shored up near Cabana Row. “We’re not a new kid on the block anymore,” he said.
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Source:: Digiday
