Expanding marketplaces are improving inventory sales and purchases for publishers and marketers
By Marketecture
Produced in partnership with Marketecture
The following article highlights an interview between Mike Welch, general manager and executive vice president of Xandr, Ben John, CTO of Xandr and Ari Paparo, founder and CEO of Marketecture. Register for free to watch more of the discussion and learn about the steps one global marketplace is taking to improve the functionality of buying and selling ad inventory.
The buying and selling of ad inventory are ever-evolving processes. As channels such as CTV gain traction, the companies that offer these marketplaces to buy and sell inventory and organize data are changing too.
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Source:: Digiday
