Why AI Isn’t Replacing Our Jobs — Or Search Engines — According to Jasper’s Head of Enterprise Marketing
A couple years ago, artificial intelligence still seemed like a somewhat far-off, sci-fi version of reality. And it certainly didn’t seem like something that would completely transform how marketers work within the next few years.
But in 2023, generative AI is officially here, and it’s only growing. In fact, the generative AI market size accounted for over 7 billion USD in 2021, and it’s projected to occupy more than 110 billion USD by 2023 — growing at a CAGR of 34.3%.
All of which is to say: Generative AI is poised to completely disrupt — and elevate — business’ content strategies in 2023 and beyond.
And disruption of any kind can be scary. What does generative AI mean for the future of marketing? Will it replace us, or elevate us? And what about SEO? Will Googling be replaced with AI chatbots — and what does all that mean for content creation?
Here, I spoke with Samyutha Reddy, Jasper’s Head of Enterprise Marketing, to explore her perspective on whether AI will replace content creators, as well as SEO, in the future.
Let’s dive in.
Will AI Replace Marketers?
AI Augments The Human Experience — but It Doesn’t Replace the Human Within That Experience
Generative AI can research virtually any topic across the internet, and distill that research into original content. It can format that content as a blog post, email, Facebook ad, or something else, depending on the query.
Generative AI is still in its early stages, and it has some issues. The information it collects can be biased or simply false, and it doesn’t have the discernment of a real human to catch those inaccuracies.
But as generative AI continues to learn and grow, it makes sense that marketers are concerned. In the future, rather than needing a team of five or ten content creators, will you just need one — someone to fact-check the AI’s content?
Fortunately, Samyutha isn’t worried. In fact, even though her team currently uses generative AI on a daily basis, she’s still actively hiring and growing her team.
As she puts it, “AI augments the human experience, but it doesn’t replace the human within that experience. We value writers in our society because they’re able to give us a thought-provoking human perspective on the world. It isn’t just about summarizing facts that are out there. It’s about humans sharing opinions on very real topics that help build your perspective on how you feel about something. So an AI could really never replace that human perspective.”
However, AI Will Force Content Creators to Re-skill
Samyutha does acknowledge that AI will force content creators to re-skill, as aspects of their roles become more automated.
She told me, “I think it’ll force content creators to re-skill. And I don’t think that’s a bad thing. I think that’s what every big shift in technology has done for humans.”
She adds, “I’ve never met a content creator who has said, ‘Wait. I really want to …read more
Source:: HubSpot Blog
