By Lane Ellis

Since its formation LinkedIn* has been the leading business social media platform, and with increasing numbers of brands and users having turned away from Twitter since its 2022 ownership change and subsequent policy shifts, in 2023 LinkedIn has grown to over 900 million members.

With interest in LinkedIn at a new high-point, how can B2B marketers ensure that their place within the LinkedIn universe is accurately represented — both professionally and personally?

The many features of LinkedIn member profiles have evolved and greatly expanded over the years, and more B2B marketers than you would expect are missing out on exposure opportunities that are only a click away.

Let’s take a look at 15+ optimizations that will take your LinkedIn profile to the next level, with a focus on the human elements that will help you sparkle on the platform.

1 — Examine & Reevaluate Your Public Profile

To begin the process of optimizing and humanizing your LinkedIn profile, take a step back and examine and reevaluate your profile as it appears to others.

You can either log out of LinkedIn or choose the “Edit public profile & URL” option that is available on the top right of the desktop version of your profile, and either will allow you to take a few moments to see how your information appears to other logged-in LinkedIn users as well as to the public and to search engines.

As you take a top-to-bottom run-through of your profile, perform a quick audit by making a note of any information you spot that needs to be updated, as going through our list will be a prime opportunity to take care of all of the LinkedIn profile changes you may have been postponing.

This is also the perfect time to reassess which portions of your profile are public and which are visible only to your first-degree connections, your network of connections including up to three levels removed  — the friends of your friends’ friends — or to all LinkedIn members.

It’s wise to periodically check these settings as your professional and personal life changes over time, to make certain that your information is as public or private as you wish.

2 — Feature The Services You Provide

LinkedIn now offers the ability to feature the services you or your organization provide in a prominent section near the top of your profile, where you can let others know the key areas in which you can provide help professionally.

As with the majority of the LinkedIn profile changes we’ll be looking at, adding your services starts by clicking your “Me” drop-down before your smaller upper-right profile image and selecting the “View Profile” option.

You’ll then be able to select the “Open To” button and can choose “Providing Services,” which takes you through the straightforward process of creating a service page to highlight your particular services.

The service page can be as detailed or as basic as you …read more

Source:: Top Rank Blog