By mbretous@hubspot.com (Martina Bretous)

Are you struggling with what to post on Instagram? In this post, we’ll cover the best Instagram Story ideas to keep your audience engaged and entertained.

We’ve broken them down by content type:

• Follower engagement
  • Conduct a poll.
  • Host a Q&A.
  • Spotlight your customers.
  • Quiz your followers.
  • Repost user-generated content.
  • Host a giveaway.
  • Start a challenge.
• Team/Company Spotlights
  • Introduce your team.
  • Share behind-the-scenes footage.
  • Celebrate milestones.
  • Do a takeover.
  • Share company updates.
• Products and Services
  • Share testimonials and reviews.
  • Spotlight products and services.
  • Announce discounts and specials.
• Educational Content
  • Share industry news.
  • Post quick tutorials.
• Miscellaneous
  • Direct traffic to other sources.
  • Start a countdown.
  • Promote new posts.

20 Best Instagram Story Ideas for 2022

Cool Instagram Story Ideas for Follower Engagement

1. Conduct a poll.

Running a poll on your Story is a great way to engage your audience and learn more about them.

The great thing about a poll is it can be about anything. Say you’re a home decor brand, you can poll your audience on their interior design styles, purchasing considerations, and their favorite decor trends.

On another day, you can ask for specific feedback on their experience with your brand’s products or services. The possibilities are endless, making this a great Story idea.

Conducting polls also serves as a way to get more content ideas based on interactions with your audience. Say the social media marketer from the home decor brand discovers that its audience doesn’t know how to choose a rug size for a room. That could serve as a future feed post or inspire a new blog post.

2. Host a Q&A.

A Q&A allows your audience to get to know your team, company, and its products/services better.

There are several benefits to answering follower questions on your Story:

• You can quickly and directly connect with your audience, in a low-effort way.
• You will discover information gaps between you and your audience.
• Based on the questions you get, you can create a “Frequently Asked Questions” highlight that will live on your Instagram profile. This can also translate to your website.
• Start a hashtag and encourage your followers to use it when using your products or …read more

  Source:: HubSpot Blog

        

  

  Author: Aaron