B2B Marketing Education: 7 Free Social Media Training Programs From Top Platforms

7 free social media training programs from top platforms woman with laptop image

How can B2B marketers strengthen their social media marketing strategy and hone existing skills while learning new ones?

B2B marketers in 2022 are fortunate to have access to perhaps the greatest wealth of virtual learning opportunities the world has ever seen, as more business is now done online than ever in an increasingly digital-first B2B marketing landscape.

With more than 70 percent of companies recognizing online learning as essential to long-term strategy (Digital Marketing Institute), this is a fantastic time to explore the vast array of online social media marketing courses available to B2B marketers from leading social platforms.

No matter how much we already know, in 2022’s there’s always more to learn, especially when it comes to the swiftly-changing world of social media strategy.

Whether it’s by following industry experts such as those featured in our recent “Spotlight on Talent: 20 B2B Influencer Marketing Experts to Follow in 2022 and Beyond,” or through virtual courses, savvy B2B marketers constantly strive to make learning a lifelong pursuit.

Online courses are an excellent way to enhance your career by offering a work-at-your-own-pace cadence, where it’s easy to fit in as much or as little instruction as your time allows, whenever and wherever you want.

“Learning Hubs for Leads – While not exactly new, the attraction to cross-train and advance skills is greater than ever. To meet that need, B2B brands are increasingly investing in learning hubs where audiences can exchange their contact information for access to rich educational resources. Examples include HubSpot Academy, Semrush and many more,” our CEO Lee Odden has observed.

Let’s take a look at seven social media training opportunities from top social platforms, each offering a wide variety of online courses and webinars for boosting your social media marketing skills — each either free, available as a free trial to try out content, or for purchase.

1 — Meltwater Academy

Meltwater Academy from media monitoring and social listening platform Meltwater offers a variety of free and on-demand learning courses and webinars relating to social media marketing and other topics relevant to digital marketing.

“Meltwater Academy offers a wide range of social media marketing and PR courses, and we’re adding new topics all the time,” Lance Concannon, content marketing director for linkfluence at Meltwater explained.

“It’s a great resource for any marketer who wants to expand their skills,” Concannon added.

With curriculum topics ranging from “Running a Smart Social Media Audit” and “How to Foster an Engaged Community on Social Media” to courses specific to influencer marketing, Meltwater Academy’s offerings provide B2B marketers with plenty of opportunity when it comes to continuing education, and it also has an active presence on LinkedIn.