Will Meta CEO Mark Zuckerberg’s fight with another company over the future of media cost him his own? Perhaps, just maybe. If his reaction to the latest Facebook changes are any indication.

“Yesterday, I clicked to ‘see less’ 44 Facebook posts [including] all of the videos from sources I do not follow,” Facebook friend and author Shel Israel posted recently. “This morning, I clicked ‘See Less” 62 more times.”

“This is spam and it’s coming from Facebook.”

Zuckerberg is determined to put out fire and fight it with fire. Most downloaded app of 2022 TikTok is easy, instant, and glues users’ eyes to smartphones for hours at a time thanks to algorithms that predict what cute cats or sports plays or fail videos you’re most likely to want to see. In response, Zuckerberg has decreedMeta’s AI recommendations on Instagram and Facebook will be doubled by Meta.

This strategy does not take into account what Facebook did for over a decade to make it almost impenetrable.

Facebook hasn’t always had the best content or the best interface or the best user experience. It’s arguably harder to use than fresher, younger upstarts, with dozens of options, tabs, and controls in the app on any given screen. The app is easy to use, with dozens of options and tabs on every screen. OK Boomer of social networks it’s just not at all cool with the kids anymore, and the company lost most of its luster with older generations too in multiple repetitive privacy fails — highlighted by the massive Cambridge Analytica scandal — and fake news content moderation policies applied in sometimes quixotic and often controversial ways.

Facebook’s friend graph has been a constant feature since its inception. All your people are available.

For a decade, social networking startups have been an increasing number. “Facebook for this vertical” and “Facebook for that demographic” have been media and investor pitches for just as long. But in a very Yogi Berra-ish “no one goes there nowadays, it’s too crowded” kind of way, everyone who left for the shiny new glitter of competitive social networks eventually had to sheepishly come back to Facebook because that’s where Mom and Uncle Dale were.

They just weren’t going to stick with NewAwesomeSocial app.

A social network that isn’t connected to your own social networks can be a real pain.

TikTok took a different approach. TikTok’s success is due to its Sun Tzu-inspired approach as it’s a Chinese business. Art of War approach: don’t attack your enemy’s strong points, attack your enemy’s weak spots. TikTok didn’t attempt to duplicate the social graph everyone tried but failed, it simply designed a way for TikTok to be able to give you what you want almost every time that you swipe your thumb up.

Forget friends.

Embrace virality.

Zuckerberg, seeing TikTok’s rise, has responded how he has always responded to business threats: copy …read more

Source:: Social Media Explorer