8 Tips for B2B Marketers with ADHD to Elevate the Writing Process

By Art Allen

Tips B2B Content Marketers ADHD

Tips B2B Content Marketers ADHD

When you search for “jobs for people with ADHD,” nearly every list will have at least one iteration of “writer.” And, if you have ADHD and are reading this blog post, it’s probably pretty easy to understand why. Especially in B2B copywriting, the high demand for blog posts, landing pages, white papers, infographics, ebooks, and social posts means there is always something interesting to look forward to.  

The flip side of this is bumping up against the mental and emotional dysregulation that comes with ADHD. When our brains get bored, overwhelmed, embarrassed, distracted, tired, or any of the other wonderful ways they like to betray us, they can shut down—and the flow of words onto the page shuts down with them.  

But the words still need to be written. 

As with all other aspects of our lives, there are workarounds, tools, and tips that can help make the writing process a little smoother. So whether you have diagnosed ADHD, undiagnosed ADHD, or you are simply looking for some ideas to help change things up, these 8 tips can help you elevate your writing process. 

#1 Feedback is not a reprimand 

This is basic stuff, but those of us with ADHD need to hear it every day: feedback is not a reprimand. Client edits, even fundamental rewrites, don’t mean you’re bad. Revisions from your colleagues are not a comment on you, your skills, or your worth as a person. The exception is this sentence right here—if it’s deleted, I will know it’s because Josh secretly hates me. It’s not a secret — ed.

You may be tempted to avoid feedback by revising and re-revising and re-re-revising until it’s “perfect.” But I’m here to tell you: no amount of wordsmithing will make you a mindreader. Edits are built into the writing process for this very reason. 

Ultimately, I find it helpful to think of feedback as a gift: the person giving you edits is showing you what they want. Reading feedback from a place of curiosity will help you work together with your client or colleagues to help them feel seen and understood. 

#2: Give yourself a (page) break

The blank page is a well known enemy to writers, and filling it with words is the only way to defeat it. But, for those of us with ADHD, those words can become a whole new enemy. When the blank page becomes a page filled with text, each word is its own distraction: opportunities for obsessing over word choice three paragraphs up, an interesting thought tangent, or just the complete overwhelm of all that text jumbling your brain wires. 

White space can be as useful as a tool as it is destructive as an enemy. My favorite trick to keep my brain from shutting down from seeing too many words …read more

Source:: Top Rank Blog

      

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