By fneedle@hubspot.com (Flori Needle)

Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption — myself included.

Additionally, over the last two decades, it has become one of the primary marketing channels.

With over 53% of the world’s population on social media, it’s critical that your business has an effective social media strategy that helps you reach your intended audience.

But, whether you’re pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it’s vital you use data to support your efforts.

Here, we’ve compiled a list of essential social media stats to ensure you know where to focus your marketing efforts in 2021 to get the highest ROI.

Social Media Marketing Statistics 2021

• As of October 2021, 4.55 billion people are active on social media. (Kepios)
• In a 2021 HubSpot Blog poll of 1,000+ global marketing professionals, 79% of marketers report buying paid advertising on social media. (HubSpot)
• According the same poll, 85% of marketers rank short-form videos as the most effective type of social media content in 2021 (HubSpot)

• 64% of marketers plan to invest more in short-form video in 2022. (HubSpot)
• 82% of marketers repurpose content across various social media channels. (HubSpot)
• 83% of marketers believe the quality of social media posts is more important than the quantity. (HubSpot)

• 54% of social browsers use social media to research products. (GlobalWebIndex)
• Each person spends an average of 2 hours and 25 minutes on social networks and messaging. (GlobalWebIndex)
• 1.3 million new users joined social media every day in 2020. (Hootsuite)
• Millennials are logged on to social media for an average of two hours and 38 minutes daily, while Gen Z logs on for two hours and 55 minutes. (World Economic Forum)

Facebook Statistics

• In a 2021 HubSpot Blog poll, 79% of marketers report buying paid advertising on Facebook. (HubSpot)
• According to the same poll, more than 50% of marketers plan on increasing their investments in Facebook, YouTube, and TikTok in 2022. (HubSpot)

• Facebook usage among teens is dropping gradually. While 71% of teens claimed to use the platform in 2015, the number has now dropped to 67%. (GlobalWebIndex)
• 69% of U.S. adults use Facebook and 76% have visited the platform in the last month. (Pew Research Center, GlobalWebIndex)
• Facebook had 1.93 billion daily active users in Q3 2021. (Statista)
• 98.3% of Facebook users access the platform on mobile devices. (Statista)
• Video ads perform better than other ad formats on Facebook. (DataBox)

…read more

Source:: HubSpot Blog