By Rebecca Riserbato

SEO. While this is a strategy we’ve been aware of for a while, did you know that 89% of marketers say SEO is successful?

And since more than 50 percent of all website traffic comes from organic search and 93 percent of online experiences begin with a search engine, it’s not surprising.

However, what do upmarket companies, with thousands of web pages and keywords, do when they’re in the maturation phase of implementing SEO?

Instead of focusing on the small business and mid-market SEO strategies, they’ll need to begin focusing on enterprise SEO.

In this post, let’s review what enterprise SEO is, what tools to use, and what it looks like in practice.

What makes enterprise SEO different?

The main difference between small business/mid-market SEO and enterprise SEO strategies is that the tactics for larger organizations need to be scalable for thousands of web pages.

While a small business or mid-market company might have a few pages, or a couple hundred, larger organizations have thousands of web pages on their site. And it makes sense that the strategies that work for a small number of pages might not necessarily work for larger sites.

Why is enterprise SEO important?

Enterprise SEO is important because strategies that work for smaller businesses won’t work for larger ones.

One of the main strategic differences between the two is that small businesses usually aren’t targeting highly competitive, short tail keywords, while larger enterprise organizations are.

Additionally, larger companies need a specialized enterprise SEO team to keep track and maintain organic rankings. At smaller companies, the person in charge of SEO is usually also the content marketer and might even be in charge of social media.

When you’re targeting more competitive keywords, and have thousands of pages on your site, you need a dedicated team working on your SEO, instead of one jack-of-all-trades that’s spread too thin.

If you’ve worked at companies and felt like SEO just wasn’t working for you, it’s probably because you didn’t have a dedicated team with experts when your company needed it.

Enterprise SEO will benefit large organizations because their SEO issues will be more complex due to the number of web pages on the site, the number of backlinks already acquired, domain authority already acquired, etc.

As a larger site, enterprise companies usually have great brand authority. But that means you can’t undermine that authority by deleting or redirecting pages that have acquired backlinks and high page authority. You also need to keep this content up to date and fresh. And as you can imagine, the larger the company, the harder that is.

Ultimately, enterprise SEO needs to be smarter, scalable, and more sophisticated.

Now that we know why enterprise SEO is important, let’s discuss some of the more sophisticated strategies you’ll need to implement as a larger company.

1. Maintain page speed.

One of the technical SEO elements that becomes more complex with larger sites is maintaining page speed.

First, you’ll need …read more

Source:: HubSpot Blog