By Neil Patel

Are you hoping to take your blog to the next level? Well, there are several strategies that make the top marketing blogs in the industry successful.

In this post, we’re going to dig into the finer details of these top marketing blogs. With each one, we’ll inspect a particular aspect you can emulate that makes the blog thrive.

Let’s get it started!

1. Content Marketing Institute Blog – Success Focus: Editorial Calendars

One of the first parts of building a strong content marketing campaign is getting your team on the same page and coming up with a content strategy for the weeks, months, or years ahead.

The more topics you cover and the more writers you bring on board, the more important it is to create an editorial calendar.

Through my experience with the Content Marketing Institute blog, I know firsthand that staying on track and on schedule is of utmost importance to the organization.

You don’t have to look past the main page of the blog to realize that content is being published regularly, that many authors are featured, and that a variety of topics are covered, from marketing automation to optimal strategies for raising your conversion rate.

2. Copyblogger – Success Focus: Headline Use for Organization and Guidance

A blog without headlines can turn into a nightmare for the reader. The person eventually leaves the page, never to return.

Copyblogger understands the importance of targeted, detailed headlines. This holds true both for the creation of blog post titles, such as Why Lazy People Make the Best Content Marketers, and for the subheadings.

Take it from them: headlines should play a large role in content marketing strategy.

The aforementioned post is roughly 1,100 words in length. With six subheadings, readers are given additional guidance an average of every 185 words or so. This helps organize the content and move the conversation along, all while keeping the reader’s attention.

3. ConversionXL – Success Focus: Provide In-Depth Content

While length is important, length with top-notch quality is what you are after. This is where the ConversionXL blog excels. Your content strategy should be built on the idea that you need to produce quality work.

Its post on human behavior (originally written in 2016 but updated in 2020) is an excellent example of this. As you scroll through the post, it contains more than words. Every section tells a story. Every section provides actionable advice. Furthermore, the primary content partners nicely with blockquotes, headlines, screenshots, videos, and images.

4. Convince & Convert – Success Focus: Using Images the Right Way

Images are a big part of a successful blog, but only if used in the …read more

Source:: Kiss Metrics Blog