12 Critical Elements Every Website Homepage Must Have [Infographic]
By lkolowich@hubspot.com (Lindsay Kolowich Cox)
Serving as your company’s virtual front door, this page is responsible for drawing in a majority of your website’s traffic. Still, despite its prominence, many businesses struggle to optimize it properly.
You see, your homepage needs to wear a lot of hats. Rather than treating it like a dedicated landing page built around one particular action, it should be designed to serve different audiences, from different origins. And in order to do so effectively, it needs to be built with purpose. In other words, you’ll need to incorporate elements that attract traffic, educate visitors, and invite conversions.
To improve the performance of your homepage, check out these elements every homepage must have.
12 Critical Elements Every Website Homepage Must Have
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What You Should Include in Your Website Homepage Design
1. Headline
Within three seconds, a website needs to tell visitors what the business has to offer. That’s where your headline comes in. It may only be a few words, but it’s one of the most important pieces of copy on your website.
Many types of people might visit your website, and you’ll be hard-pressed to find a few words that hit home for everyone. Instead, write your headline to target a third of those people who are most likely to be happy with your product.
Keep the headline itself clear and simple. Dropbox‘s headline is a great example: “Everything you need for work, all in one place.” It’s simple, yet powerful — no need to decode jargon to figure out what Dropbox really does.
2. Sub-headline
Your sub-headline should supplement the headline by offering a brief description of what you do or what you offer. This can be done effectively by zeroing in on a common pain point that your product or service solves.
Here’s an example of a great sub-headline from Mirror: “Hiding in plain sight.” It hones in on the primary selling point of the mirror gym: It’s a full at-home gym, personal trainer, and workout plan all in the comfort of your home without taking up precious square footage with equipment.
To optimize your headlines for mobile, use larger fonts to give visitors a better experience. Small fonts could force mobile visitors to pinch and zoom in order to read and interact with the content on your site. Our advice? Use the heading options in your page editor. H1 headings are perfect for page titles — there should only be one H1 on a page. Subheadings should follow the order of the hierarchy, …read more
Source:: HubSpot Blog
