16 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154%

By Neil Patel

Facebook engagement is easier and more valuable than you ever imagined.

I found this out the hard way.

At one point, I was spending hundreds of thousands of dollars a month on Facebook Ads.

Sure, I was getting some huge successes. But I was also wasting a ton of money.

For example, I once spent $400,000 on Facebook fan page likes.

I still feel dumb for that one.

The engagement just wasn’t there. I had a large number of fans, but very little actual engagement.

I had no idea that hidden tools within Facebook’s apps, extensions, and insights (and a few external tools) could have made my Facebook ad spend 80 times more effective.

Facebook marketing is like an iceberg. Most people see the top part — Facebook ads. They spend their entire time optimizing that little bit of potential.

The real power is underneath. It’s hidden.

That’s why I created this list.

I want you to know exactly what those hidden Facebook marketing tools are and how you can increase your engagement by 154 percent, as I did.

Before we get started, for the first few hidden tools you need Mobile Monkey to utilize all of the tactics (it’s free).

Some of the hidden tools I’ll share are within Facebook; you just don’t know about them.

Hidden Facebook Tool #1: Facebook Messenger Marketing

This one is hiding in plain sight: Facebook Messenger marketing.

For some reason, not very many marketers are taking advantage of Messenger marketing, even though it’s the hottest opportunity in digital marketing today.

What does this mean for you? It means that you can gain first mover’s advantage.

Using Facebook Messenger for marketing is as simple as it sounds… you send messages to customers on Facebook Messenger.

What makes this channel different from other marketing methods like email marketing is the results.

Facebook Messenger messages have an open rate of 50-80 percent.
Facebook Messenger messages have a clickthrough rate of 20 percent, especially when using chat blasting.
Facebook Messenger messages have a conversion rate of 3-5x higher than Facebook desktop ads.
Facebook Messenger marketing costs 30-50x less than Facebook ad campaigns (when using Facebook Send To Messenger Ads)