15 Sessions We’re Looking Forward to at Content Marketing World 2024

By Ryan Arnholt

TopRank Marketing has had a long history with the Content Marketing World conference starting with the beginning. From partnering on co-marketing the event through our famous Speaker Ebooks and Interactive Microsites to liveblogging sessions in real time, we’ve had speakers at every CMWorld conference since the very first event in 2011.

Content Marketing is central to the DNA of the important work our team has been doing for many of the top B2B brands over the past 21 years so the CMWorld event has been an important resource for gaining knowledge, sharing knowledge, connecting with current clients and forging new relationships with B2B brands that want to elevate their content marketing game.

In 2024, we’ll be engaged with the conference in numerous ways including our own Debbie Friez speaking on Wed Oct 23rd at 3:00pm about The Influencer Marketing Dream Team and being recognized for winning the 2024 Content Marketing Award for Best Use of Influencer Marketing for our work with Sprinklr on their Socialverse campaign.

Together, the team will continue the tradition of sharing knowledge, connecting with current and future clients as well as tapping into the smartest minds in the world of content.

So what sessions are we looking forward to? For the best insights into what top B2B brands are doing in the world of content, why not tap into what those B2B marketers are sharing at CMWorld? Below we’ve assembled a list of some of the B2B focused sessions by brand marketers that we’re looking forward to at this year’s Content Marketing World conference.

Monday, October 21 | 10:45am – 12:15pm

Core Concept Workshop: Dollars and Sense: Finding Content ROI Without Losing Your Mind

Speakers: Amy Higgins (Cloudflare), Monica Norton (Nextiva)

Location: Room 29AB

Pass Type: All Access, Main Conference Plus

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Workshop

Track: Workshops

Tuesday, October 22 | 8:25am – 8:40am

The Spark of Wisdom In Content Marketing

Speaker: Robert Rose (Content Marketing Institute)