10 of the Best Ad Management Tools for 2021

Time is one of the most valuable resources we have — that’s why efficiency is something so many people strive for. The good news is that there are a plethora of marketing tools available today with the power to help you boost productivity and streamline monotonous processes or tasks — ad management tools are among the many options.

In this blog post, we’ll talk about what ad management is, outline high-quality ad management software, and explain why they’re beneficial for all businesses.

What is advertising management?

Advertising management is overseeing different marketing activities and responsible individuals to ensure that campaigns are running effectively and target marketings are being reached.

Depending on your business needs, advertising management can focus on various metrics that contribute to campaign success, like ROI or conversions or media placements that make sense for where your target audiences are.

As there is often a lot to keep track of, many teams choose to use advertising management tools, which we’ll cover below.

Advertising Management Software

What are ad management tools?

Ad (advertising) management software and tools have the power to streamline and automate different aspects of advertising, including ad and campaign planning, collaboration, execution, sharing, monitoring, and analysis.

Why use ad management tools?

Ad management tools have many benefits. Here are some examples:

Save advertisers and marketers valuable time.
Improve productivity and efficiency.
Make collaboration simple.
Run cross-channel campaigns with ease.
Optimize your campaign structure.
Create insightful and customized reports with powerful analytics and reporting tools.
Visualize your data in a way that makes sense for your business and goals.
Increase the chances of successful ads and campaigns among your target audience.

Now, let’s review seven powerful ad management tools, meant for different types of ads, goals, and teams.

10 Best Ad Management Tools

1. HubSpot Ad Management Software

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HubSpot’s Ad Management & Tracking software helps you with your inbound marketing strategy and campaigns. You can run all of your campaigns out of this tool from start to finish — meaning, the HubSpot supports ad creation, management, and reporting across different networks.

Other unique and notable features you get from HubSpot’s Ad Tracking Software are:

Automate ad targeting using Lists that will sync your leads and audience for targeting opportunities.
Manage ad campaigns on Facebook, Instagram, LinkedIn, and Google.
Report on ROI and leads from the platforms you share your ads on (e.g., LinkedIn, Google).
Understand audience behavior by identifying which contacts took action and engaged with your ads.
Align ads with your other marketing efforts — this is simple because HubSpot Ads live with Marketing Hub.
Use data from your HubSpot CRM to inform your campaigns and help you determine which ads are most likely to convert contacts into paying customers.