YouTube is under fire again, this time over child protection
“Persistent identifiers” mean targeted ads are being served on YouTube channels specifically crafted for younger audiences, where such modeling is prohibited, without parental consent, according to a new study.
The findings mean YouTube will face yet more scrutiny over its policies with researchers observing that it served ads to minors, appearing to contravene its own policies, leading some to question over how rigorously it meets the requirements of the FTC’s Children’s Online Privacy Protection Rule.
COPPA requires service providers to obtain “verifiable parental consent” prior to using personal information from children and that “reasonable efforts” are made to notify guardians of such practice.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Source:: Digiday
