WTF is prompt engineering?
When talking to newsroom leaders about their experiments with generative AI, a new term has cropped up: prompt engineering.
While it sounds technical, prompt engineering — also sometimes referred to as prompt design or prompt construction — is the main way to communicate with a large language model (LLM), or the systems pre-trained on large datasets that power generative AI. Prompt engineering is necessary for most interactions with LLMs, especially for publishers developing specific chatbots and quizzes. Often, programming an LLM occurs in a chat interface, like OpenAI’s generative AI chatbot ChatGPT.
WTF is prompt engineering?
The traditional form of programming software is to write computer code. For LLMs, programming is in the form of writing directives, or prompts, said Francesco Marconi, a computational journalist and co-founder of real-time information company Applied XL.
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Source:: Digiday
