WTF is Digital Twinning?
By Kimeko McCoy
Artificial intelligence has pervaded advertising as the industry’s shiniest new fascination. While agencies aren’t quite sure what form AI will take at their companies and clients are even more hesitant given AI’s black box nature, it hasn’t stopped agencies from pitching AI-powered services.
“It adds a sheen or polish on your capabilities as an agency,” said Annmarie Turpin, chief technology officer for Ocean Media’s analytics team. Meaning, as AI becomes the industry’s trending topic, AI-powered services could be a big draw for new clients.
One of said services is what’s known as “digital twinning,” an AI-driven or virtual simulation of a real life activity, which has been gaining steam as an AI offering over the last two years.
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Source:: Digiday
