With a new ‘answer engine,’ Brave browser adds another generative AI tool for search

By Marty Swant

Brave, a privacy-focused browser, is rolling out a new generative AI tool to give users enter a single query to get real-time information from multiple sources.

“AI Answer Engine,” which debuted today, provides a synthesized summary with source citations alongside traditional search results. But instead of using Google or Bing, the tool uses Brave’s independent search index, which the startup claims is “curated and cleansed of SEO spam and junk content.” The updates follow other additions to Leo, Brave’s AI chatbot, which debuted in November before expanding to Android mobile users in February and to iOS devices earlier this month.

Search giants like Google and Microsoft are also expanding AI search capabilities on their platforms and through rival chatbots like Gemini, Copilot and ChatGPT and Google’s Gemini. However, Brave aims to put its privacy-preserving features at the forefront. Because the company doesn’t collect user queries or create session profiles for ad-retargeting, Brave Chief of Search Josep Pujol said AI answers are based on the results of a user’s query rather than their user profile or search history.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

…read more

Source:: Digiday

      

Aaron
Author: Aaron

Related Articles