With a €40 million GDPR fine against Criteo, French regulators target the Parisian giant over its data practices
By Marty Swant
As marketers from around the world spend the week in the south of France, the country’s privacy watchdog just sent a strong signal that it’s not taking a laissez-faire approach to digital advertising.
On Thursday, the National Commission on Informatics and Liberty (CNIL) said it’s issued a €40 million fine against Paris-based ad tech giant Criteo, citing GDPR violations related to how the company processes personal data for targeted advertising.
The decision comes after a five-year process dating back to November 2018, when the British nonprofit Privacy International filed a complaint with the CNIL not long after the EU’s General Data Protection Rules went into effect. A month later, Austria-based digital rights group NOYB (“None Of Your Business”) filed a similar complaint, which was then followed by French regulators’ official investigation starting in 2020.
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Source:: Digiday
