Why Wendigoon and other creators are taking talent management into their own hands
As more digital creators look to expand beyond the content grind, some are finding that their skills and knowledge are a good fit for the world of talent management.
On Tuesday, YouTuber Isaiah “Wendigoon” Nichols became the latest prominent creator to enter the talent management business by announcing his part-ownership of the talent management firm Mana Talent.
Nichols, whose conspiracy-theory-focused YouTube channel boasts nearly 4 million subscribers, was a Mana Talent client for years before deciding to take the plunge as a co-owner. Though he declined to share the financial details of his stake in the company, he made it clear that Mana’s origins in the creator space were a key factor behind his decision to buy in.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Source:: Digiday
