Why the convergence of AI, privacy and cookie deprecation in 2024 will bring stability to the marketing industry
By Eyeota
While the marketing landscape has been in a state of upheaval for years now, in 2024, there will be a collision of multiple long-watched industry trends — particularly when it comes to the move to a cookieless ecosystem, new industry applications of artificial intelligence and the transition to a privacy-first reality.
Even with the culmination and convergence of these trends, it doesn’t mean that the ever-accelerating rate of change within digital marketing is going to grind to a halt — far from it. However, as companies and marketers reconcile some of the implications of these shifts, the marketing industry is going to collectively find a new level of clarity and stability that has been absent for a long time.
In this Q&A, the Custom in-house agency at Digiday spoke with Kristina Prokop, co-founder of Eyeota and general manager of audience solutions at Dun & Bradstreet, about how the trends of AI and being privacy-first will collide with the cookie deprecation in 2024 and what it means for the industry moving forward.
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Source:: Digiday
