Why super bundling is unlocking new opportunities for content providers
By Bango
Anil Malhotra, co-founder and Chief Marketing Officer, Bango
The subscription economy is forecast to be worth $600 billion by 2026, made up of more than 4.2 billion subscriptions across entertainment, music, education, well-being and lifestyle content.
However, a 2022 Bango survey of 2,500 U.S. consumers found that 72% found that there are “too many subscription services.” A similar Bango study released in September this year of 6,000 subscribers in India and Southeast Asia found that 81% were overwhelmed by the number of digital subscriptions on offer.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Source:: Digiday
