Why starting early is the key to brands’ success for Black Friday Cyber Monday and beyond
By Klaviyo
Black Friday/Cyber Monday (BFCM) is perennially a crucial tentpole for brands large and small. According to CNBC, Black Friday sales set a new record of $9.1 billion in online sales. Some publishers’ commerce businesses saw year-over-year increases of nearly 50%.
However, the nature of marketing strategies changes every year. And, aside from the desire to be present during such a significant shopping event, there are vital benefits to engaging in a BFCM strategy — and doing so early and comprehensively.
Last year, for example, the first Black Friday deals went live in mid-October, but in 2023, brands have already included Black Friday in their July sales and discounts. The lesson from these first movers is clear: brands can’t afford to wait on BFCM campaigns — the earlier they plan and execute, the more they’re ensuring a share of consumers’ wallets in the highly competitive season.
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Source:: Digiday
