Why Spanish soccer league La Liga is relaunching its app as part of a DTC play
By Seb Joseph
Often overlooked in the media realm is a paradox: sports leagues thrive on passionate fandom, yet they maintain an unexpectedly distant relationship with their fans. However, Spain’s premier soccer league La Liga is determined to break free from this irony by revamping its app and establishing a direct relationship with its fans.
The app will try to cease being results-focused to become more of an entertainment hub. Fans will have the opportunity to watch match highlights, delve into archive footage and access statistics about their favorite teams and players. Additionally, the app will offer competitions and exclusive content from the league’s sponsors. It’s all free once fans register their details. As it stands there are no plans to introduce ads to the app.
“This will help us to know football fans better,” said Alfredo Bermejo, director of digital strategy at La Liga. “At the end of the day, fans consume football in many different ways, from sports news sites to social media, and the teams and leagues often know nothing about them.”
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Source:: Digiday
