Why puzzle fans lined up around the block for New York Times Games’ first live event
For a brief moment on Wednesday, August 21, a Greenwich Village bar was the center of the puzzling world.
New York Times Games held its first live event on Wednesday, August 21, inviting fans and word game experts to a gathering at Manhattan’s Rocco’s Sports & Recreation for a celebration of the 10th anniversary of the NYT’s Mini Crossword game, as well as a live Mini Crossword competition hosted by “Saturday Night Live” cast member Ego Nwodim.
The event was unsponsored and tickets were free, though assigned on a first-come, first-served basis. The New York Times did not sell merchandise or subscriptions at the event — though it did give away free Times-branded finger sweatbands — and did not provide specific benefits for NYT subscribers in attendance. All in all, the event was clearly not intended to generate revenue for the Times.
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Source:: Digiday
