Why publisher teams are making the case for a CDP in a first-party world
By BlueConic
Anne Curtin, director, corporate marketing, BlueConic
Amid deprecating cookies and rising consumer expectations for privacy, first-party data represents the future for media and publishing companies that want to build stronger customer relationships, gain a competitive advantage and drive business growth in a privacy-conscious and customer-centric manner.
As publishers work to gather more first-party data and use it to meet the needs of their consumers and advertising partners, they’re often finding that technologies, such as customer data platforms (CDPs), would enable them to do just that.
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Source:: Digiday
