Why protecting paywalled content from AI bots is difficult business
People have used OpenAI’s ChatGPT to bypass publishers’ paywalls. So how can publishers protect their subscription businesses against generative AI chatbots siphoning their subscriber-only content?
Digiday checked in with publishers, paywall management companies and consultants to find out, and their answers largely boil down to a need for generative AI chatbot makers to signal when they are trying to access publishers’ content so publishers can treat them similarly to search engines’ content crawlers.
Generative AI chatbots like OpenAI’s ChatGPT work in a similar way to search engine bots, which crawl and collect information from sites to surface them in search results. While OpenAI suspended this feature last month, Google’s Bard and Microsoft’s Bing have not yet formally turned off the bot’s ability to do this.
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Source:: Digiday
