Why Niantic is investing in rewarded AR to develop new revenue streams
With Pokémon Go revenues falling year-over-year, Niantic, its developer, is looking beyond its popular augmented reality game to generate profits.
Last Friday, the company showcased its advanced AR technology to the advertising world by partnering with Lunchables to kick off Pokémon Go’s first-ever rewarded AR ad campaign.
Niantic first announced that it had developed a rewarded AR ad product at Cannes Lions in June 2023. While Pokémon Go has included optional ads in the form of sponsored in-game items and rewarded video since 2021, the new rewarded AR product takes advantage of Niantic’s immersive AR technology to help marketers reach gamers as they move around the physical world, not just at their desks or couches.
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Source:: Digiday
