Why marketers are turning to purpose-built technology to streamline programmatic campaigns
By Marketecture
Produced in partnership with Marketecture
The following article highlights an interview between Gurman Hundal, co-founder and CEO at MiQ and Ari Paparo, founder and CEO of Marketecture. Register for free to watch more of the discussion and learn more about how marketers can make their programmatic campaigns more effective.
For marketers and the agencies working with them, maximizing the efficiency of ad campaigns is essential but often something they need additional expertise to effect, especially given the challenges of operating across numerous and sometimes disparate channels.
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Source:: Digiday
