Why HubSpot is Launching a Podcast Network
By kflanagan@hubspot.com (Kieran Flanagan)
We’ve built HubSpot on the belief that you earn attention by being of value. That belief is at the very heart of HubSpot’s success; creating remarkable content is what makes a remarkable brand.
We’ve spent the past decade investing in educational content to help all kinds of business builders be successful. Marketing, sales, customer support, customer success, product, engineering, entrepreneurs are all helping to build and grow businesses. And, we’ve provided free education through our blogs, YouTube, Academy, and podcasts to help.
With nearly 114,000 customers now using HubSpot to scale their companies, our ambitions around content have only gotten bigger.
It’s why we’re excited to announce the launch of HubSpot’s Podcast Network, a new audio destination that is home to six great shows that represent a wide range of business topics and backgrounds. Together, this collection covers the scope and mastery every company needs to find success. The inaugural members of the network are:
- Entrepreneurs on Fire, which delivers the inspiration and strategies you need to fire up your entrepreneurial journey and create the life you’ve always dreamed of.
- Business Infrastructure, which provides solutions and real-life stories to owners and operators of fast-growing small businesses seeking practical tips for creating the operations and business infrastructure needed to grow a company.
- Being Boss, an exploration of not only what it means, but what it takes to be boss as a creative business owner, freelancer, or side-hustler.
- The MarTech Podcast, which tells stories of marketers who use technology to generate growth and achieve success by unearthing the successes and pitfalls of industry experts and the tools and tips that they’ve learned along the way.
- The Salesman Podcast, which helps sales professionals learn how to find buyers and win business in a modern, effective, and ethical way.
- My First Million, where the hosts brainstorm new business ideas based on trends and opportunities in the market, and share the stories of how companies made their first million.
Why a Podcast Network?
We believe the popularity of audio will continue to grow. It’s a media format that is continuing to evolve and get better.
Companies like Apple and Spotify are investing more in podcasts, and companies like Clubhouse are innovating in how we consume and connect around audio.
More and more people are listening to podcasts. In fact, more than 116 million people in the USA listen to podcasts monthly — that’s over 61% growth in under three years. Each week more Americans listen to a podcast than have Netflix accounts.
But, one common challenge for people is how to discover great podcasts, ones that can help them unlock their problems and provide them with the inspiration to do better. As the number of podcasts grows, how do you find the ones that are best for you?
HubSpot’s Podcast Network brings together the best in class business shows that educate and inspire – all in one place. It will …read more
Source:: HubSpot Blog