Thus far, both ESL and Qualcomm have declined to list the specific mobile games that will be contested in the Snapdragon Pro Series. “Not every region is going to have the same titles,” said Qualcomm head of marketing for gaming and graphics Patrick Perkins. “They’re going to be regionally relevant, instead of force-feeding something into, say, Europe.”

Qualcomm, a chipset manufacturer, has historically been more of a b2b brand, but it is currently involved in a push toward a b2c model. Its decision to join ESL’s mobile esports league as a title sponsor is part of this initiative. “If you’re talking esports, the Intel Extreme Masters has been a really successful partnership for Intel, right?” Perkins said. “No one goes to Best Buy and says, ‘I’d like one Intel, please.’ But they know that that is an ingredient in your PC that is going to make it better. That’s what we’re trying to do with [Qualcomm gaming sub-brand] Snapdragon.”

Qualcomm and ESL declined to provide specific details about their financial partnership, though Perkins said it was a multi-year, multi-million-dollar agreement.

“We want this to be a long-term sustainable program; we want it to be significant with the prize money,” said Dave Durnil, global head of gaming and Snapdragon Studios at Qualcomm. “Qualcomm is all-in on gaming, and we’ve been very heavily active in esports as a device manufacturer, building out dedicated gaming devices for esports, to features and capabilities, to actually sponsoring a lot of the major esports leagues. We feel now is the right time to partner with ESL.”

Esports organizations have already started to put more resources into mobile esports, but ESL’s announcement is likely to accelerate this activity even further. “It’s good to hear about this, from the perspective of a professional esports team,” said Jordan Sherman, CEO of the esports organization Immortals, which has invested heavily in the mobile esport Wild Rift. “The more infrastructure, and the more opportunities there are for players and tournaments and events and prize pools — it generates more interest and gives us an opportunity to participate on a big stage.”

The launch of ESL’s mobile esports league is well-timed, according to some experts. “There’s a real need right now for tournament organizers to help make mobile esports more accessible,” said Matt Rutledge, the co-founder of NFT gaming guild BAYZ and former director of mobile …read more

Source:: Digiday

Author: Aaron