Why effective destination marketing is the future of contextual (year-round) advertising
By Viasat Ads
In today’s digital advertising environment (which we all know is a crowded one), modern destination marketing is an untapped opportunity for brands.
The opportunity referred to lies in the audiences marketers gain access to: These audiences are not only engaged and open to receiving communications from brands, but they’re also captive due to the nature of the in-flight ad channel.
“This is an opportunity where audiences can’t swipe past it, you connect with them in a way that you have their focus, you have their attention,” said Chris Demange, vp of monetization and commercial aviation business at Viasat Ads. “To be able to associate your brand with not only the right audience, but the right frame of mind for the audience — it’s a super unique opportunity.”
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Source:: Digiday
