Why defining ‘premium’ experiences is essential for advertisers (and gamers)
Melinda L. Spence, head of global advertising insights, Activision Blizzard Media
Players have high standards when it comes to the games they play and the media they consume — and with good reason. More so than other audiences, gamers are characterized by their attention to detail and the frequency with which they engage with content.
For example, Activision Blizzard Media’s most recent research, Premium By Design, showed that gaming is a daily ritual among players. Specifically, 79% of mobile players and 47% of console gamers game daily. However, capturing their attention continues to get more competitive as the audience is offered more and more avenues to enjoy content — and they’re developing higher expectations of what’s worthy of their notice.
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Source:: Digiday
