Why brands are still trying to be funny and chronically online — even in ‘late stage social media’
By Kimeko McCoy
At this point, social media has become so prevalent that most, if not all, brands have a social media presence and strategy. But as the landscape becomes pay to play, making organic reach less obtainable, brands’ push for engagement has seemingly led to a trend in social: The Funny Brand Voice.
Meaning, as brands look to stand out by using trending phrases, so-called Gen Z speak and cultural moments, many are inadvertently sounding the same, 10 agency executives told Digiday. In a post on X (formerly Twitter), R/GA marketing agency described The Funny Brand Voice as “One voice applied to the same memes, using the same vocabulary.”
Brands trying to be funny here and failing isn’t the problem. It’s that there is one universal, legal dept approved, sanded-down style of humor that so many brands have latched on to. One voice applied to the same memes, using the same vocabulary. The Funny Brand Voice.
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Source:: Digiday
Author: Aaron
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