By Erin Pennings

The internet is full of opinions. But if you want to know what people really think — about products, brands, trends, or industries — Reddit is where you’ll find the unfiltered truth.

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations — whether brands like it or not. As one of the most visited sites in the world, it holds thousands of communities — and the best answers to countless Google searches.

With other social platforms going through lots of upheaval, plenty of brands are making decisions about the future of social media. Reddit isn’t usually top-of-mind, and it’s not for everyone — it’s notoriously tough on brands. But, it’s an incredibly valuable space, as long as you follow the rules.

I’ll take you through the best ways to use Reddit for your brand and how to build genuine connections.

Table of Contents

• Reddit User Demographics
• What content resonates with Reddit users?
• How to Market to Reddit Users
• Tips for Engaging Reddit Users

Reddit User Demographics

If you’re wondering how to market to Reddit’s 100+ million DAUq, or Daily Active Uniques (its term for daily users), without getting downvoted into oblivion, the first step lies in understanding who is on the other end of the computer.

With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit:

• 101.7 million people use Reddit daily, and 379.4 million use it weekly. (Reddit)
• The platform is growing rapidly, with 39% year-over-year growth reported in 2024. (Reddit)
• 1.2 million posts and 9.7 million comments were created daily, on average in 2024. (Reddit)
• 100,000 active subreddits, 500 of which have over 1 million subscribers. (Reddit)
• 90% of posts are made in English, and over 1 billion have been translated into one or more languages. (Reddit)
• 53% of visitors came from outside the U.S., a growth rate of 46% year over year. (Reddit)
• Daily Reddit users spend an average of 20-30 minutes per day on the platform. (Reddit)
• Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% and 29.6% respectively. (Business Insider)

Looking for the demographics of other social media platforms? Read this post.

What content resonates with Reddit users?

Demographics are absolutely important, because you have to know who is using a platform.

But in my experience, it’s not just who uses it, but how they use it. And because each subreddit is so different with its own set of rules and culture, you really have to explore each community to find out how things work in that space.

With that said, to help you better understand how Redditors use the platform, we surveyed 103 Reddit users about their favorite content — and here’s …read more

Source:: HubSpot Blog

Author: Aaron